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CRO Audit Identify & fix your conversion barriers

Pinpoint what’s holding back conversions and get a clear, actionable roadmap to drive growth without increasing traffic, powered by insights from a data-driven CRO audit.

Not convinced yet? Discover our Free CRO Audit.

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What is a CRO audit?

A CRO (Conversion Rate Optimization) audit is a deep evaluation of your website’s user experience and conversion paths. It uncovers friction points, usability issues, and psychological barriers that prevent visitors from taking action. By analyzing analytics, user behavior, and research, we deliver tailored, high-impact recommendations that help you turn more visitors into customers.

Quick wins & long-term growth

Unlock immediate improvements while building a sustainable optimization strategy for lasting conversion gains.

Concrete action plan

A clear, prioritized roadmap with data-backed fixes so you know exactly what to optimize for the biggest impact.

In-depth customer insights

Go beyond numbers and understand why users drop off through heatmaps, session recordings, and behavioral research.

Steps for a CRO audit

A true CRO audit combines multiple data sources,from quantitative analytics to qualitative insights,to build a real understanding of user behavior and make recommendations that drive action.

1

Web Analytics: Identify key pages & bottlenecks

Analyzing metrics and visitor behavior across segments, devices, and traffic channels to uncover where drop-offs happen.

Goal: Identify high-traffic but low-converting pages to prioritize improvements

2

Behavior Analysis: See how users interact

Reviewing session recordings, heatmaps, and form analytics to see how site visitors are engaging.

Goal: Identify confusing elements, distractions, and usability issues that prevent conversions.

3

Voice of Customer: Understand user sentiment

Examining customer reviews, support interactions, surveys, and feedback forms to reveal pain points, objections, and unmet needs.

Goal: Discover what users expect and how they perceive your messaging and user experience.

4

Benchmarking: Compare against industry & competitors

Assessing your conversion funnel performance vs. competitors to spot missed opportunities.

Goal: Identify what top-performing competitors do differently and uncover gaps in your strategy.

5

Copywriting & UX: Evaluate the customer journey

Reviewing messaging and UX using proven frameworks to ensure clarity, persuasion, and user motivation.

Goal: Control the experience using cognitive biases, trust signals, and persuasive techniques.

What you get from a conversion audit

The results of your CRO audit are more than just a list of findings. They’re a prioritized action plan designed to drive real impact. Every recommendation is ranked based on its potential impact and feasibility, ensuring high-value changes come first.

Based on the audit insights, we deliver clear next steps with:

Quick wins for immediate results

Direct implementation of low-hanging fruit that can boost conversions quickly, without requiring further testing.

A/B test recommendations to fuel a roadmap

Providing data-backed A/B testing recommendations, with a structured testing roadmap to validate and optimize key improvements.

Our CRO audit process

Our process adapts to your business because every website has unique challenges. We identify the biggest opportunities, prioritize high-impact optimizations, and ensure seamless implementation to improve conversions.

1

Initial assessment

Aligning on business goals, key pain points, and conversion challenges to define the audit’s focus.

2

Prerequisites review

Ensuring tracking, analytics, and site speed are optimized to collect accurate data.

3

Audit execution

Conducting in-depth research, behavioral analysis, and UX evaluations.

4

Prioritization

Ranking insights based on impact and feasibility to focus on the most valuable optimizations first.

5

Implementation support

Assisting your team with execution, from design tweaks to A/B test recommendations.

6

Evaluation & iteration

Measuring the impact of changes and refining strategies for continuous improvement.

Case studies

Explore how our tailored strategies have transformed websites into high-converting assets.

ecommerce

Firststop is a European leader in the online tire industry and car servicing, supported by a network of installation centers.

Results

+108%overall conversion rate
+26%conversion rate for returning visitors
SaaS

Accountable is an innovative accounting app revolutionizing and simplifying taxes for self-employed professionals with AI.

Results

+42%desktop conversion rate
Lead generation

Van Marcke Installs is a trusted platform offering HVAC and water softener products, along with professional installation services.

Results

+92%conversion rate to purchase

Frequently asked questions

Let’s take your website to the next level

We work with everyone from small startups to some of the biggest brands in Europe.

Not convinced yet? Discover our Free CRO Audit.